Hi, I'm Jaytesh. I built TIG on a simple idea: the internet is everything. Marketing was a raw passion for me, owing to my dad running an ad agency and me growing up around brands like Boomer, Cadbury, Nescafe and Lux. Over my life I've watched the internet irreversibly reshape marketing. It was one of those one-way doors. Today a digital presence isn't a luxury for a brand; it's a business requisite.
We experimented with all kinds of brands, staying industry agnostic while the world told us to find a niche and stick to it. Truth be told, I was too early to find one. So we took whatever came our way. Ten years later, looking back, we realised most of our clients had been in food: rice brands, dairy brands, bakeries, gelaterias. The universe had picked the niche for us without us even noticing.
Food. That's the one constant. In an ever-changing, uncertain world, food will never go out of trend or necessity. There's always a need for someone like us to give food the importance it deserves, and we're happy operating within this niche. Saying the first few no's to juicy clients in other industries was hard, but looking back it was the best way forward.
Sometimes the best decisions we make are never really made by us :) If you're a fellow food lover, hit us up; let's whip up some wholesome content.
Jaytesh