Page 05 · Clean Plates

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The receipts · Case studies

Numbers that
taste good.

Tap a plate to read the full recipe: the challenge, what we cooked and what came out of the oven.

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The guest list · Brandfolio

Every brand at our table.

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RAMAJEYAM RICE · RICE / FMCG STAPLE

Graining Momentum: 80 to 12K followers

80followers when we started
12,000+engaged followers today
100+comments on a typical post

THE CHALLENGE

A quality product with a barely-there Instagram: 80 followers. The goal was to turn a static product page into a community that drives awareness, trust and sales.

WHAT WE COOKED

The Contest Blitz. Regular contests with a simple ask and a prize people actually want: 5 free 1kg bags of rice. Every contest ended with a winners' spotlight, using real winners as social proof to fuel the next round. Alongside it, a rice mascot that rides every big movie and cricket moment.

Follow the page
Like the post
Tag two friends
Winners get spotlighted, and the next round starts

THE RESULT

12K+ engaged followers, with posts that routinely pull 100+ comments. The page went from a catalogue to a conversation.

See @ramajeyamrice ↗ Watch a mascot reel ↗
TAMIL PAAL · DAIRY

Milking the Moment: 600 to 25K followers

600followers when we started
25,000+followers today
40xgrowth in community size

THE CHALLENGE

A dairy brand with real farm-to-glass credentials, and an Instagram of 600 people who didn't know the story behind the milk.

WHAT WE COOKED

We put the founder in front of the camera, talking straight about the factory and the dairy industry. We added milk explainers and history reels, an eight-part teaser series for the Tamil Paal event, and contests like the milk moustache challenge.

Founder-led talking heads
Dairy explainers and history
Event teaser series
Community contests
Watch "Don't buy Tamil Paal" ↗ The dairy industry, explained ↗